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		<title>The Finale: Try Out Sourcerer</title>
		<link>http://localfourth.com/2010/12/09/the-finale-try-out-sourcerer/</link>
		<comments>http://localfourth.com/2010/12/09/the-finale-try-out-sourcerer/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 00:22:56 +0000</pubDate>
		<dc:creator>Kevin Shalvey</dc:creator>
				<category><![CDATA[Community Media]]></category>

		<guid isPermaLink="false">http://localfourth.com/?p=854</guid>
		<description><![CDATA[After months of hard work from all 15 members of the Local Fourth team, we&#8217;ve wrapped up our final Business Cookbook, Final Report and Presentation. Our Context Management System, Sourcerer, is up in prototype form. And we want you to read, watch and use our work. Here&#8217;s where you can find everything: - Business Cookbook: [...]]]></description>
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		<title>Delivering an Ad Sales Approach: Pay Attention to Language</title>
		<link>http://localfourth.com/2010/12/09/delivering-an-ad-sales-approach-pay-attention-to-language/</link>
		<comments>http://localfourth.com/2010/12/09/delivering-an-ad-sales-approach-pay-attention-to-language/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 21:22:19 +0000</pubDate>
		<dc:creator>Frank Kalman</dc:creator>
				<category><![CDATA[Community Media]]></category>

		<guid isPermaLink="false">http://localfourth.com/?p=846</guid>
		<description><![CDATA[It&#8217;s hard to believe it, but local business owners, as we found in talking with them, are very sensitive people. Not the kind of sensitivity that makes you want to watch &#8220;The Notebook&#8221; on repeat, but a different kind: the anger they get when being &#8220;sold&#8221; an online advertisement. About a month ago, a few [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Some Thoughts on the Cookbook</title>
		<link>http://localfourth.com/2010/12/02/some-thoughts-on-the-cookbook/</link>
		<comments>http://localfourth.com/2010/12/02/some-thoughts-on-the-cookbook/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 18:00:12 +0000</pubDate>
		<dc:creator>John Yoo</dc:creator>
				<category><![CDATA[Business & Industry]]></category>

		<guid isPermaLink="false">http://localfourth.com/?p=844</guid>
		<description><![CDATA[The “money problem” for news organizations has remained unsolved for decades, and even more so for hyperlocal news organizations. Though our latest how-to guide, “Sustaining Hyperlocal News,” attempts to show and encourage hyperlocal publishers to conduct proper research and explore multiple revenue opportunities, it is by no means an ultimate solution. When the quarter-long research [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Week Away from the Final Presentation</title>
		<link>http://localfourth.com/2010/12/01/a-week-away-from-the-final-presentation/</link>
		<comments>http://localfourth.com/2010/12/01/a-week-away-from-the-final-presentation/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 04:10:24 +0000</pubDate>
		<dc:creator>Eddy Rivera</dc:creator>
				<category><![CDATA[Community Media]]></category>

		<guid isPermaLink="false">http://localfourth.com/?p=821</guid>
		<description><![CDATA[In a week, we &#8212; the Local Fourth team &#8212; will be making our final presentation in the McCormick Tribune Center Forum at Northwestern University&#8217;s Evanston campus. It&#8217;s been a crazy several months and speaking for myself, I can remember the first few weeks of our project when we were coming up with concepts and [...]]]></description>
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		<title>Determining Paths to Financial Sustainability: The Release of Our &#8216;Cookbook&#8217;</title>
		<link>http://localfourth.com/2010/11/30/determining-paths-to-financial-sustainability-the-release-of-our-cookbook/</link>
		<comments>http://localfourth.com/2010/11/30/determining-paths-to-financial-sustainability-the-release-of-our-cookbook/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 18:00:15 +0000</pubDate>
		<dc:creator>Frank Kalman</dc:creator>
				<category><![CDATA[Community Media]]></category>

		<guid isPermaLink="false">http://localfourth.com/?p=805</guid>
		<description><![CDATA[When I first stepped foot into the classroom where I would be embarking on my final quarter as a graduate student at Medill, you could say I was a bit taken aback at the mission statement of my capstone course: solve hyperlocal news on the Web. Whoa. Not that my classmates and I weren’t smart [...]]]></description>
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		<title>About Our Business &#8216;Cookbook&#8217;</title>
		<link>http://localfourth.com/2010/11/23/about-our-business-cookbook/</link>
		<comments>http://localfourth.com/2010/11/23/about-our-business-cookbook/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 18:59:48 +0000</pubDate>
		<dc:creator>Kevin Shalvey</dc:creator>
				<category><![CDATA[Business & Industry]]></category>
		<category><![CDATA[Community Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://localfourth.com/?p=788</guid>
		<description><![CDATA[Over at Local Fourth&#8217;s YouTube channel this afternoon, we have video interviews with Frank Kalman and Steve Melendez. Kalman, above, a leader of the team researching business and revenue, discusses the process behind his team&#8217;s &#8220;cookbook,&#8221; which will detail the economics behind a local website like the one we&#8217;re building. Melendez is one of the [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Damn You, Mark Zuckerberg!</title>
		<link>http://localfourth.com/2010/11/19/damn-you-mark-zuckerberg/</link>
		<comments>http://localfourth.com/2010/11/19/damn-you-mark-zuckerberg/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 18:00:14 +0000</pubDate>
		<dc:creator>Spencer Rinkus</dc:creator>
				<category><![CDATA[Community Media]]></category>

		<guid isPermaLink="false">http://localfourth.com/?p=782</guid>
		<description><![CDATA[When we agree with something, it&#8217;s very natural to say, &#8220;oh yeah, I like that!&#8221; That phrase seems like something we all own, something that we all have a little stock in (like how all those Green Bay residents get a piece of the Packers, you know what I mean) when it&#8217;s said. But somehow, [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The Second-Second Story, or &#8220;Who Got there First&#8221;</title>
		<link>http://localfourth.com/2010/11/16/the-second-second-story-or-who-got-there-first/</link>
		<comments>http://localfourth.com/2010/11/16/the-second-second-story-or-who-got-there-first/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 20:59:34 +0000</pubDate>
		<dc:creator>Kevin Shalvey</dc:creator>
				<category><![CDATA[Business & Industry]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://localfourth.com/?p=756</guid>
		<description><![CDATA[Back before cable television, before web reporting and ever-quickening newsfeeds, scoops could be easily heralded &#8212; the story either was printed in your daily edition or it wasn&#8217;t. If another newspaper beat you on a story, the proof landed on your doorstep in the morning. A rival newspaper could always do a second-day story, showcasing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Nearing the Finish Line</title>
		<link>http://localfourth.com/2010/11/16/nearing-the-finish-line/</link>
		<comments>http://localfourth.com/2010/11/16/nearing-the-finish-line/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 18:00:20 +0000</pubDate>
		<dc:creator>Jordan Turgeon</dc:creator>
				<category><![CDATA[Audience Research]]></category>

		<guid isPermaLink="false">http://localfourth.com/?p=737</guid>
		<description><![CDATA[Last week, the audience research team showed the most recent version of our website to a handful of Evanston residents. This week, we are taking things one step farther and conducting a handful of in-depth usability tests, which will help us gauge what needs attending to in the few weeks we have left in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>We&#8217;re Almost There!</title>
		<link>http://localfourth.com/2010/11/16/businessrevenue-team-cookbook-were-almost-there/</link>
		<comments>http://localfourth.com/2010/11/16/businessrevenue-team-cookbook-were-almost-there/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 18:00:11 +0000</pubDate>
		<dc:creator>Frank Kalman</dc:creator>
				<category><![CDATA[Community Media]]></category>

		<guid isPermaLink="false">http://localfourth.com/?p=734</guid>
		<description><![CDATA[Can you believe it? Nearing mid-November, already? It’s hard to believe, but time is moving by quickly, and the Local Fourth Business/Revenue team is nearing completion of its main deliverable for the project: The Business “Cookbook.” For the last two weeks, the Business/Revenue team has been cramping down, putting the final touches and design elements [...]]]></description>
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		<slash:comments>0</slash:comments>
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