One of the most pressing issues surrounding hyperlocal news is revenue: is there a fully sustainable business model for these small, Web-only operations?
Of course, as we in the media business are all fully aware of by now, this is a problem not just faced on a hyperlocal level, but one the news business has been scratching their chins at since the start of the dot-com bubble.
Part of the joy – and frustration – in deciding to hop on board this project was the prospect of being able to tackle this issue first hand. And while I cannot guarantee that the Local Fourth business/revenue team will drum up the magic potion that completely solves this issue, I can guarantee that we’re going to come up with (at least) a few creative solutions that will help change the way hyperlocal entrepreneurs look at making money.











