Create Future Revenue Opportunities by Advancing a Little Goodwill Upfront

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One of the most pressing issues surrounding hyperlocal news is revenue: is there a fully sustainable business model for these small, Web-only operations?

Of course, as we in the media business are all fully aware of by now, this is a problem not just faced on a hyperlocal level, but one the news business has been scratching their chins at since the start of the dot-com bubble.

Part of the joy – and frustration – in deciding to hop on board this project was the prospect of being able to tackle this issue first hand. And while I cannot guarantee that the Local Fourth business/revenue team will drum up the magic potion that completely solves this issue, I can guarantee that we’re going to come up with (at least) a few creative solutions that will help change the way hyperlocal entrepreneurs look at making money.

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From Zero to Personas: A Step-By-Step Process of Our Audience Research

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A project like this cannot move forward until audience research has been conducted; that’s what the Local Fourth team has been working on the past few weeks. Talking with audience members is important when creating any new media product, but it’s arguably more crucial when dealing with the hyper-local space.

But how do you get in touch with as many Evanston residents as possible in such a short amount of time (and while taking into consideration the diverse group of people that live in our city?)

Here’s what my audience co-leader Jason Shough and I have been heading up the past few weeks.

Step #1 – The entire Local Fourth team hit the streets with a set of questions to see how well they tested with audience members. What questions generated insightful responses? What questions were answered with confused, puzzled looks?

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Hyperlocal’s Sustainability Problem

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Hyperlocal is journalism’s latest buzz word. It’s also known as micropublishing or independent publishing. It’s the increasingly-studied online news and information ecosystem; a jolt in the creative disruption of traditional news media. Hyperlocal incorporates citizen journalism, social media and block by block reporting. First-time entrepreneurs are interested; so are large media organizations. Hyperlocal is organic, it’s innovative and it’s not sustainable. Not yet.

“We’re seeing an explosion of local online news startups across the United States,” reports Michele McLellan, a Reynolds Journalism Institute fellow who helped host a gathering of hyperlocal publishers at the Block by Block: Community News Summit held in Chicago in September. “Even so, sustainability is a key challenge for most news publishers.”

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The Purpose of the Local Fourth Blog

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I think it’d be too much to say that I love blogs because ‘love’ is a word that shouldn’t be tossed around lightly, but I do enjoy the ability to blog and document my work on a day-to-day basis.

Or in this case, “our” work at Local Fourth.

Kevin Shalvey and I are the proprietors of this site and our main goal, more than anything else, is to catalog the thoughts of our team of 15 students as we venture deeply into this hyperlocal project that we’re working on at Northwestern University’s Medill School of Journalism. When it comes to storytelling, I’ve always had the mentality of trying to utilize different ways to disseminate information to the public. Written content is fine and, more or less, should be the default manner in which we communicate to an audience on this type of platform, but I think utilizing technology like video is important as well. Photos, too.

In terms of spreading the word about the Local Fourth blog and our efforts, I think this is where Twitter becomes a powerful tool to interact with others and engage in discussions when the opportunity presents itself. Facebook, also. These are the most popular avenues for conversation, and they should be utilized to their fullest extent.

All in all, I’m excited about the direction of the project as a whole and I can’t wait to continue to document our progress as we go along. I’m only speaking for myself but I hope that Local Fourth eventually will serve as an archive of information that people can refer to somewhere down the line.

This is only the beginning.

Local Fourth’s YouTube Channel Has Launched

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The first round of videos include insight into our first few weeks from Spencer Rinkus, Jordan Turgeon, Shane Shifflett and Rich Gordon.

Embeded here is Rinkus, one of the project leaders, discussing synergy between the Audience Research and Technology teams.

Community Development: The Challenge of Building Integrated Teams for Local News Innovation

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I’m really excited that our project is working in the domain of local online-first news. Recent discussions at the Block by Block conference and analysis of best practices from recipients of the Knight Foundation-funded New Voices grants show that local news is a vibrant space for people trying to both innovate and meet the needs of their communities. But some of my interest is personal – local is what made me interested in journalism.

Prior to starting at Medill, I had been involved in a community project that engaged around prisons and literacy and was closely following debates around a proposed expansion of the county jail in Bloomington, Ind. Going to heated community meetings and also noticing apathy in other parts of the community made me recognize that information gaps and how issues are framed within a community can mediate who participates in community decision making and how they participate. Moving to Chicago with two school-aged roommates made me realize how, despite lots of news coverage of Chicago Public Schools, understanding how the system worked and how to navigate it was no easy task. At some point, the need for local news and information comes colliding into one’s life.

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A Look at AOL’s Patch Hyperlocal Initiative

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The hyperlocal space, once the sole domain of independent, community-minded publishers, is becoming more crowded lately.

AOL’s Patch aims to bring its total of community sites to 500 by the end of the year. In August, Yahoo began recruiting neighborhood news writers for a San Francisco-based site, likely testing out a larger hyperlocal push.

Perspectives vary on whether Patch and any future corporate competitors pose a serious threat to independent hyperlocal web publishers. LA Weekly may have called Patch “the Walmart of news,” but Robert Niles of the Online Journalism Review suggested in an August 27 post that Patch may face problems of scale that the traditional ‘Walmart’ model can’t address online:

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Introduction: Why We’re Studying Hyperlocal News

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Hello, World!
Two weeks ago, Bill Smith, publisher of the EvanstonNow.com news website, stood in front of our class of master’s students at the Medill School of Journalism at Northwestern University. He wanted our advice and insights for improving his site.

“Well, why do you do what you do?” a student asked.

“Partly because I love it,” Smith answered.

Fifteen students are collaborating in Medill’s Community Media Innovation Project, a three-month class seeking ways to improve digital news and information in local communities — the space that under-paid or unpaid Web publishers like Smith love so much.

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